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ANZ \
When it comes to understanding it’s customers, ANZ’s got insider knowledge.
ANZ’s new regional brand campaign features Patrick Jane, the charismatic lead character from the popular TV series The Mentalist, to personify ANZ’s brand aspiration as insightful, sophisticated and worldly.
The campaign continues the evolution of ANZ’s brand as customer centric and uncomplicated and is the first campaign under the brand’s super regional strategy. Created by Whybin\TBWA Melbourne, it will run across Australia, Asia and the Pacific with several executions to be launched over the coming year.