Solution \

A campaign featuring three Kiwi fashion designers, three designer cocktails, a life sized ABSOLUT Mannequin, and a trip for two to Milan.

ABSOLUT has a long-standing collaborative tradition that’s seen them work with some of the world’s top artists, musicians, filmmakers and fashion designers. This campaign takes that collaborative spirit to a new level and puts ABSOLUT at the center of the creative process.

We tasked Hailwood, Huffer, and Lonely Hearts with designing their favourite cocktail, resulting in a series of cocktails that merge fashion and vodka in a fresh mix of flavour and style.

By combining the iconic ABSOLUT bottle shape with a fashion mannequin form we’ve created an instantly recognisable and memorable piece of advertising that heroes the product and stays true to the ABSOLUT brand identity.