Use the strength of the 2degrees brand to deliver an engaging and humorous 2011 Christmas campaign, acquiring new customers at a key time in the retail calendar.
Utilising Rhys Darby, the humorous 2degrees brand icon, we created an engaging television campaign, which comically demonstrated how Christmas was being made 2degrees better for all New Zealanders. The campaign demonstrated how 2degrees continues to challenge and shake up the telco market.
Using sharp handset deals and a value packed ‘Christmassssive’ Prepay SIM, 2degrees reaffirmed their mission to make staying in touch, cheaper, better and fairer for everyday New Zealanders.