It’s best foot forward for ABSOLUT in the run up to this year’s Fashion Week with the vodka brand unveiling a stylish new sponsorship campaign.

It’s best foot forward for ABSOLUT in the run up to this year’s Fashion Week with the vodka brand unveiling a stylish new sponsorship campaign.

Developed by Whybin\TBWA and TEQUILA\, the ABSOLUT Fashion campaign showcases ABSOLUT’s commitment to supporting the New Zealand fashion industry.

It also represents a continuation of collaborations between ABSOLUT and some of Aotearoa’s most talented designers, including Adrian Hailwood, Huffer and Lonely Hearts.

The ABSOLUT Fashion campaign creative is modelled around the distinctive ABSOLUT bottle that is reimagined as a mannequin in a designer’s workroom. This image is front and centre in the digital, print and billboard executions developed by Whybin\TBWA and TEQUILA\.

The talent behind Adrian Hailwood, Huffer and Lonely Hearts brands delighted in channelling their creativity into something other than the sartorial, with each fashion house working with ABSOLUT’S mixologist to create a signature cocktail in support of the campaign. Later in the month the designers will also reveal their studios in an eight-page fashion spread in popular men’s mag M2 Magazine.

The campaign has been further extended to include a consumer promotion giving fashion followers the chance to win a trip for two to fashion’s mecca, Milan.

Visit absolut.com/nz for details.

Credits:

• Connan James, WHYBIN\TBWA Creative Director
• Craig Farndale, WHYBIN\TBWA Creative Director
• Tara McKenty, WHYBIN\TBWA Art Director
• Iain Nealie, WHYBIN\TBWA Copy Writer
• Michelle Hong, WHYBIN\TBWA Producer
• Mark Wilson, WHYBIN\TBWA Account Director
• Simon Mills, WHYBIN\TBWA Account Manager
• Jess Neale, TEQUILA\ Art Director
• Philippa Till, TEQUILA\ Producer