The end of commodity pricing, the democratizing force of new technology, the rise of the service/merchandising model.
And unwillingness of anyone to pay for anything.

This one is for http://www.iShotThe2009AllBlacks.com
You download an app (I used QR app which is free).
You shoot the image and it takes you to the website.
(Unfortunately, iPhones don’t handle ‘flash’ that well.)